Following the announcement at the end of last year of television’s cleaning guru Aggie MacKenzie endorsing the Wheelers range, Robinson Young are pleased to be distributing to UK retailers the new household range of Aggie’s Probiotic range of household cleaners.

Aggies Probiotic household cleaners are perhaps the biggest innovation in cleaning for over 20 years. They combine longer-lasting germ protection with deeper microbiological cleaning and a brilliant shine. Unlike chemical and anti-bacterial cleaners which completely rid surfaces of both harmful and friendly bacteria, leaving the surface free for harmful germs to repopulate, Aggie’s Probiotic cleaners work very differently. Using the power of probiotics (friendly bacteria), Aggie’s household cleaners prevent the growth of harmful germs through a process of ‘competitive exclusion, meaning that Aggie’s Probiotics can protect surfaces from harmful germs for up to EIGHT whole days and can keep on working long after you wipe. The new packaging emphasises the scientific and probiotic heritage of the brand, with bright new graphics, clinical white bottles and this combined with a truly breakthrough performance has generated consumer demand which is little short of astonishing.

With heritage formulations based upon natural Beeswax, the Wheelers range supports a growing consumer demand for natural ingredients, and natural furnishings at home.

‘When consumers have beautiful wood floors, wood furniture or leather suites, they want to preserve the natural beauty using a quality product they can trust. That’s why we were delighted to work with Aggie, she is the person that consumers trust when it comes to cleaning.’ Gemma Clarke, Marketing Director of Wheelers.

The new packaging emphasises the natural heritage of the brand, with bright new graphics, and clear bottles, and the response from consumers has been overwhelmingly positive.