Wheelers announce re-launch with Aggie MacKenzie
Published by on 15th Dec, 2009 @ 02:28 pm
Following a management buy-out in late-2008, the tie-up with Aggie MacKenzie is part of a major re-launch which includes a complete revamp of pack designs.
With heritage formulations based upon natural Beeswax, the Wheelers range supports a growing consumer demand for natural ingredients, and natural furnishings at home.
‘When consumers have beautiful wood floors, wood furniture or leather suites, they want to preserve the natural beauty using a quality product they can trust. That’s why we were delighted to work with Aggie, she is the person that consumers trust when it comes to cleaning.’ Gemma Clarke, Marketing Director of Wheelers.
The new packaging emphasises the natural heritage of the brand, with bright new graphics, and clear bottles, and the response from consumers has been overwhelmingly positive.
‘We have been trialing the new packs in John Lewis, and sales have doubled, so now is the time to roll-out.’